https://www.paulvogel.work/home daily 1.0 2023-02-18 https://images.squarespace-cdn.com/content/v1/5e612aafd33b5d06b2cb5523/1593225997922-24J5HX6VA73WRQZ6QSNX/Screen+Shot+2020-06-26+at+10.46.06+PM.png Paul Vogel | Content Strategy - Harley-Davidson One of my favorite projects was a new content experience for the Harley-Davidson website. Actually, they have two sites, a brand site, where I wrote the content narrative, and an E-comm site where I created a new IA and taxonomy for dozens of product categories. https://images.squarespace-cdn.com/content/v1/5e612aafd33b5d06b2cb5523/1598294925247-AYQDHFGP07VZJUFPC0PG/Screen%252BShot%252B2020-08-24%252Bat%252B12.38.18%252BPM.jpg Paul Vogel | Content Strategy https://images.squarespace-cdn.com/content/v1/5e612aafd33b5d06b2cb5523/1598295443516-H9SA3RM8VAK18IHU234V/2020-08-24-14-41-droga5.invisionapp.com.jpg Paul Vogel | Content Strategy https://images.squarespace-cdn.com/content/v1/5e612aafd33b5d06b2cb5523/1598294881893-JBGIJ0OAWZJDSCLPJ6W8/2020-08-24-14-46-droga5.invisionapp.com.jpg Paul Vogel | Content Strategy https://images.squarespace-cdn.com/content/v1/5e612aafd33b5d06b2cb5523/1597885615358-M8JXSZO1N5UL8898I0GX/mattress-matcher-mobile.png Paul Vogel | Content Strategy - Mattress Firm The Mattress Matcher is an app that helps you find the exact mattress for your sleeping style. I developed the overall narrative and wrote the content for the “Learn more” drawer to help users understand sleep terminology. https://images.squarespace-cdn.com/content/v1/5e612aafd33b5d06b2cb5523/1598721744715-ODO051IHGAQXHWA1KCPP/REST+ASSURED+PROMISE+LANDING+PAGE_Page_1.png Paul Vogel | Content Strategy https://images.squarespace-cdn.com/content/v1/5e612aafd33b5d06b2cb5523/1598721777219-1FU3WM9CQQ3R11PENK0W/SLEEP+DISRUPTORS+COPY+SUGGESTIONS_Page_1.png Paul Vogel | Content Strategy https://images.squarespace-cdn.com/content/v1/5e612aafd33b5d06b2cb5523/1598721691030-KN0JS4W2IVILJ8CCP76Q/MF_Blog_Migration_POV_05.01.20+%281%29_Page_01.png Paul Vogel | Content Strategy https://images.squarespace-cdn.com/content/v1/5e612aafd33b5d06b2cb5523/1610480765876-A636M9GWJD8PJJHFBH1U/diaper-motion.png Paul Vogel | Content Strategy - Kimberly-Clark / Huggies Huggies.com was losing ground to its competitors so a site redesign was in order. However, the effort required a content strategy that maintained domain authority while introducing new e-comm components and thought leadership content. https://images.squarespace-cdn.com/content/v1/5e612aafd33b5d06b2cb5523/1610482061460-LWJKQYIK7VLY07UYAGMR/hug-carousel-cart.png Paul Vogel | Content Strategy https://images.squarespace-cdn.com/content/v1/5e612aafd33b5d06b2cb5523/1610482082604-SXR1269JR5QQAC4VR6BS/hug-ecomm-cart.png Paul Vogel | Content Strategy https://images.squarespace-cdn.com/content/v1/5e612aafd33b5d06b2cb5523/1610482113970-GH6IW07VO4ACMJ6B4VS1/hug-matrix-cart.png Paul Vogel | Content Strategy